Ethics and Privacy

How are ethics and privacy handled in the PhD?

The information below provides details on how I will be seeking participant consent while ensuring participants’ details are kept private.

Project Information

In the email invitation that will be sent to participants as part of the quantitative phase of the PhD, the participants receiving the either the ResearchGame or Gamified Survey will be:

  1. Forewarned that they are about to take part in a game-based survey and it will be explained what a game-based survey is in simple terms to eliminate any confusion.
  1. I will write the wording of the email invitation, to be piloted with three industry peers and the project supervisory team to ensure that the content can be easily understood, is transparent (without revealing the nature of the study) and clearly assures the participants of the legitimacy of the research.
  1. I will assure participants that they should still respond to all questions and scenarios true to how they truly think and feel as themselves, even if player-characterization is encouraged.
  1. In the email invitation sent to participants, they will be forewarned that music and sound effects will be used and that they have a choice to turn the music off, although it would be preferable to allow the music to play. I would prefer the music to be heard by participants as this forms part of the game components that are felt to increase participant engagement and even flow.
  1. All research participants will be able to contact the third-party panel supplier or myself for any help or questions.
  1. If participants wish to understand more about the study, they will be welcomed and advised (after they have completed the study) to reach out to me via email. Their names and email addresses will not be stored on any database by myself, or any person organization affiliated or directly involved with this study, should a participant wish to contact me for information about the study.


The data collected from this study, including all publications and statistics, will be used for academic publications intended to share emerging theory and the process by which the theory was developed.


Participants will not be asked their first or last names, home addresses or any financial information. However, for the purposes of ensuring a nationally representative sample, data will be collected on the participants’ age and gender.

Informed Consent

All participants will be asked for their permission for their data, including data gathered from the depth interviews, to be used as part of this academic study and for academic purposes only. Informed consent will also be sought from participants on the use of video and audio recordings from face-to-face or web-based interviews (using Skype, for example